Advertising and society Research Paper Example | Topics and Well Written Essays - 2250 words

Advertising and society - Research Paper Example This essay "Advertising and Society" describes the history of the ad and how the advertising industry works. Advertisement started among the ancient Babylonian Empire and from there the rest was history. â€Å"The first evidence of advertising was found among the ancient Babylonian Empire and dates back to the 3000s BC.† Therefore advertisement has systematically worked its way up the ladder of human consciousness and taken many years to attain the status it has today –that of a potentially influential medium (Hayko, 2010). Many psychologists and scholars believe that advertising has affected our society in shocking ways. For years they have studied the mental and emotional affects it can trigger in individuals and in turn the society at large. The ways in which advertising affects our society have been both negative and positive and have been fundamental to the advertising industry. The advertisement industry lives to sell itself. This is the main focal point of the entire hubbub in the media and the cashing of various products and ads. Without this primary and hunter-like objective, the advertisement industry would not be able to gain as much profit as it does now through deception and mockery. Through this instinct for survival and the ‘subliminally stimulated patterns the advertisement industry has adopted in order to ensnare more and more customers to buy their products. In order to understand the workings of advertising, we need to discuss the pros and cons of the advertisement industry in o rder to see how they mirror our society.