Aggressive Driving Should Be Avoided

The main thesis statement of my speech is on why cell phone use should be prohibited by driving. The primary objective here is to persuade you not to engage in cell phone conversations when behind the wheel, based on the premises that I will present before you. The methodology of this study is compilation of established facts from published internet resources and newspaper or magazine articles.While cellular phones have been considered rare luxuries a decade ago, today it is already a commonplace possession for many individuals. The advances in wireless technology coupled with high public demand have made cell phones affordable and accessible to many.A 2004 MIT survey even revealed that the â€Å"cell phone is the invention that people hate the most but can’t live without, beating out the alarm clock and television. Furthermore, in a 2005 University of Michigan study, 83 percent of respondents said cell phones have made life easier, choosing it over the internet (Leo pars. 1- 2).†The Nationwide Mutual Insurance Co. released a January 2007 estimate that out of the 231 million Americans who owned cellular phones, an astonishing 73 percent of 1, 200 drivers with cell phones used them while driving. Moreover, the use of cell phones while driving was highest among young drivers (Insurance Information Institute, Inc. par. 3).Another study made by the Insurance Institute claimed that those who used cell phones while driving were four times more likely to get into crashes serious enough to cause injury. This was backed up by the Virginia Tech Transportation Institute who put distraction as the second most frequent cause of accidents next to fatigue (Leo par. 5).Studies about cell-phone use while driving have focused on several different aspects of the problem. Some have looked at its prevalence as the leading cause of driver distraction. Others have looked at the different risks associated with hand-held and hands-free devices. Still others have focused on the seriousness of injuries in crashes involving cell-phone users and the demographics of drivers who use cell phones.I fully support public safety advocates who are one in saying that while no data directly correlates road accidents to cell phone use, cellular phones are a major distraction while driving. And the longer you are distracted, the higher the chance of a collision.Let me point out some principal findings in a study which are relevant in convincing you that using cell phones can impair driving. Did you know that those who engage in cell phone conversations while driving: ·missed twice as many simulated traffic signals as when they were not talking on the phone; · took longer to react to those signals that they did detect; and ·that these deficits were the same for those who used hand-held and hands-free phone users (Strayer et. al. par. 9).The findings that motorists who use cell phones while driving are four times as likely to get into crashes serious enough to i njure themselves, are also backed up by another study of drivers in Perth, Australia, conducted by the Insurance Institute for Highway Safety.â€Å"The results, published in July 2005, suggest that banning hand-held phone use won't necessarily improve safety if drivers simply switch to hand-free phones. The study found that injury crash risk didn't vary with type of phone (Insurance Information Institute, Inc. par. 9).†Abovementioned data were concluded from findings in an in-depth study of driver safety and cell phone usage which summarized that â€Å"conversing on either a hand-held or hands-free cell phone led to significant decrements in simulated driving performance. Moreover, the study suggests that the cellular phone use disrupts performance by diverting attention to an engaging cognitive context other than the one immediately associated with driving (Strayer et.al. pars. 10-11).†In effect, this data contradicts the laws that permit only hands-free cell phone co nversations while driving because their data suggests that it is not the phone conversation itself that is the interference but rather the central attentional processes.Although inattentive driving may include talking to a passenger, eating or reaching for something, supporters of restrictions on driving while using a cell phone say that the distractions associated with cell phone use while driving are far greater than other distractions. Conversations using a cell phone demand greater continuous concentration, which diverts the driver’s eyes from the road and his mind from driving.Most epidemiological studies to date have found indications of a link between cell phone use and auto accidents, but there is few research devoted to establishing a causal connection between the two.Despite this deficiency, there is much to be concerned about regarding this issue following the release of an April 2006 study claiming that some form of driver inattention within three seconds of the c rash attributes to 80 per of crashes and 65 percent of near-crashes.This is supported by the 100-Car Naturalistic Driving Study, conducted by the Virginia Tech Transportation Institute and the National Highway Traffic Safety Administration (NHTSA), which revealed that the most common distraction is the use of cell phones, followed by drowsiness.  There are two dangers posed by conversing on cell phones while driving: first is that drivers would take their eyes off the road while dialing and second, the possibility of being absorbed in the conversation may impair the driving ability of the individual and increase the likelihood of endangering the vehicle occupants as well as pedestrians.â€Å"The latest research shows that while using a cell phone when driving may not be the most dangerous distraction, because it is so prevalent it is by far the most common cause of this type of crash and near crash (Insurance Information Institute par. 2).†A summer 2006 research spearheaded by the University of Utah even concludes that talking on a cell phone while driving is as dangerous as drunk driving, even if the phone is a hands-free model.An even earlier study by the university found that â€Å"motorists who talked on hands-free cell phones were 18 percent slower in braking and took 17 percent longer to regain the speed they lost when they braked. Also, drivers using hand-free phones had to redial calls 40 percent of the time, compared with 18 percent for drivers using hand-held sets, suggesting that hands-free sets may provide drivers with a false sense of ease (Insurance Information Institute, Inc. pars. 10-11).†

Death at midnight by Donald A. Cabana Essay

Death at midnight is the story of Donald Cabana of his encounters while working in a prison called Parchman Penitentiary which was located in Mississippi. When cabana first landed in Parchman, the prison was somewhat ‘human’ what with inmates being subjected to tasks such as planting cotton, vegetables and slaughtering the pigs and cows for their own consumption. On leaving Parchman a year later, Cabana returns as a warden only to find that it had been altered what with the crops now lacking and a new gas chamber put in place. We can tell that cabana is against the death penalty judging from his adamancy to enter the chamber for years. Moreover, we note Cabana’s efforts to visit the men on death row. He observed that all these men had one thing in common; a disadvantaged background. In his escapades, he cultivates a special friendship with one inmate named Connie Ray Evans whose crime was murdering a convenience store clerk. They manage to form a strong bond and through this, he is able to see just how humane Connie is judging from how sorry he is for his crime. In one instance, Cabana says, â€Å"Executions strip away the veneer or life for both the warden and the prisoner. Connie Ray Evans and I transcended our environment, and the roles in which we had been cast. The two of us had somehow managed to become real people to each other. There were no more titles or social barriers behind which either of us could hide. † However, their union is cut short when Connie is randomly chosen for execution by the state of Mississippi in a tide of anti-crime fervor. (Cabana A. , 1998) According to Cabana, death penalty is not the solution to getting rid of the roots of crime. He proposes first â€Å"examining the causes and consequences of the protracted warfare that our system of justice fosters and then proceed thereof depending on whether we find it palatable or not, even in the face of bitter contrary experiences. † He is of the belief that â€Å"every human being has a spark somewhere hidden in him that will make it possible for redemption and rehabilitation. †(Cabana A. , 1998) Clearly, the aim of this book is to oppose the death penalty and to show just how irrelevant it is in rooting out criminal behavior. The theme of friendship and disillusionment is well portrayed here. Cabana tries to demonstrate this using his relationship with Connie who he feels did not deserve to be executed. The author’s style in this book is both narrative and analytical because as much as he narrates his encounters and experiences in prison, he is also quick to analyze and form an opinion regarding the justice system. References: Cabana A. D. , (1998) Death at Midnight: The Confession of an Executioner. City: UPNE

Andrew Jackson: the 7th President of the United States of America Essay

Andrew Jackson was born on March 15, 1767, was the seventh President of the United States. Born in Tennessee, Andrew Jackson was a politician and general who beat the British at the Battle of New Orleans in 1815, and the Indians at the Battle of Horseshoe Bend. His enthusiastic followers created the more up-to-date Democratic Party, and the 1830-1850 periods later became known as the era of Jackson a democracy. During the American Revolutionary War, Jackson was teenager when he joined a local militia. His oldest brother, Hugh, died from heat exhaustion during the Battle of Stono Ferry. Jackson and Robert (his brother) were captured by the British and held as prisoners; they almost died in captivity. When Jackson refused to clean the boots of a British soldier, the soldier slashed at Andrew with a sword, leaving him with scars on his left hand and head, in a result to that he had an intense hatred for the British. While in prison, the brothers had got smallpox. Robert died a couple da ys after their mother allowed them to leave. After his mother was assured Andrew would recover, she volunteered to nurse POW (prisoners of war) on board two ships in Charleston, where there had been an outbreak of cholera. She died from the disease on November 1781, and was buried in an unmarked grave, leaving Jackson an orphan at the age of fourteen. Jackson’s entire immediate family–aside from his father, who had died earlier–died from hardships during the war, Jackson blamed the British. Jackson was nicknamed â€Å"Old Hickory† because of his toughness and aggressiveness that produced many of duels. He was a wealthy slave owner who appealed to the masses of Americans and fought against what he denounced as a closed undemocratic. He expanded the spoils system during his presidency to strengthen his political base, regardless of the cost of inefficiency. As president, he supported a small and limited federal government but strengthened the power of the presidency. He was supportive of state’s rights, but, during the Nullification Crisis, he declared that states do not have the right to nullify federal laws. Totally against the national bank, he vetoed the renewal of its charter and ensured its collapse. Whigs and moralists denounced his aggressive enforcement of the Indian Removal Act, which resulted in the forced the Native Americans to move west to present day Oklahoma. Jackson’s campaign was very much a personal one. Although neither candidate personally campaigned, their political followers organized many campaign events. Both candidates were rhetorically attacked in the press, which reached a low point when the press accused Jackson’s wife Rachel of bigamy. Though the accusation was true, as were most forgive the ones who attacked his wife. Rachel died suddenly on December 22, 1828, before his inauguration, and was buried on Christmas Eve. Personal attacks leveled against him during the campaign, it was based on events that occurred many years prior. Jackson said he would forgive those who insulted him, but he would never. When Jackson became President, he implemented the theory of rotation in office, declaring it â€Å"a leading principle in the republican creed.†He believed that rotation in office would prevent the development of a corrupt bureaucracy. To strengthen party loyalty, Jackson’s supporters wanted to give the posts to party members. In practice, this meant repl acing federal employees with friends or party loyalists. However, the effect was not as drastic as expected or portrayed. By the end of his term, Jackson dismissed less than twenty percent of the Federal employees at the start of it. While Jackson did not start the spoils system, he did indirectly encourage its growth for many years to come. Jackson is one of the couple presidents to go out of office way more popular than he was when he entered. â€Å"When he went into office he had no political opinions, only some popular notions.† He left his party strong, perfectly organized and enthusiastic on a platform of low expenditure, payment of the debt, no expenditure for public improvement or for glory or display in any form and low taxes. His name still remained a spell to conjure with, and the politicians sought to obtain the assistance of his approval for their schemes; but in general his last years were quiet and uneventful. He died at his residence, The Hermitage, near Nashville. Tennessee, on the 8th of June 1845.

Entrepreneurship. What Have I Learned During The Program And How Can I Essay

Entrepreneurship. What Have I Learned During The Program And How Can I Apply This In My Future Career A Critical Reflection - Essay Example Alongside the development of marketing theory, other parallel streams such as commodity, functional and institutional also experienced tremendous development. The rapid evolution, that took place just after the Second World War further escalated in the 1960s. This time the thrust was mainly on organizational behaviour, behavioural sciences and operational management which also strongly impacted the theories of marketing. The concept of entrepreneurship also evolved during this phase and some of the scholars even deem the evolution of entrepreneurial discipline to be analogous with the theories of marketing (Hultman and Shaw, 2003). It all started with the definition of entrepreneurship provided by Richard Cantillion in the 18th century, where he mentioned an entrepreneur to be an innovator. With the course of time, several other practitioners have portrayed their perception and outlooks about the notion of entrepreneurship. Schumpeter (1934) â€Å"entrepreneur as innovator†, S ay (1845) â€Å"entrepreneur as coordinator†, Kirzner (1973) â€Å"entrepreneur as arbitrator and opportunity-seeker† and Knight (1921) â€Å"entrepreneur as uncertainty reducer† are some of the excerpt of the thoughts presented by the eminent scholars. However, currently the concept of entrepreneurship is widely accepted and is judged as a vital part of the contemporary world and a well established erudite discipline. Moreover, government of a number of countries also judges entrepreneurship as a mantra of success and development of the economy. A number of examples can be traced which prominently showcases, the significant contribution made by entrepreneurs to the economy of a country. The importance increases exponentially when it comes to a developing country (Hills and Hultman, 2011). According to Rae (2007, p.3) an entrepreneur is defined as a person who acts in an enterprising way, and who identifies or creates and acts on an opportunity, for example by s tarting a new business venture. On the other hand, entrepreneurship is defined as a subject of enterprise and entrepreneurs, encompassing the practical and academic knowledge, skills and techniques used in being an entrepreneur. In regards to this context, Lumpkin and Dess (1996) put emphasis on the fact that an entrepreneur can be best judged by comparing the five dimensions namely (1) risk-taking; (2) opportunity oriented; (3) innovativeness; (4) pro-activeness; and (5) autonomy. An average or more than the standard score in these five dimensions greatly augments the possibility of an individual to become an entrepreneur in the near future (Mohanty, 2005; Hills, Hultman, Kraus and Schulte, 2010; Hultman, 1999; Carson, Cromie, McGowan and Hill, 1995). This study is basically intended to critically reflect upon the learning I received from the teachers and trainers. In the course module, we have mainly read about the theories and importance of entrepreneurship and critical evaluatio n of what I have learned during the programme and how can I apply this in my future career. In order to do this analysis, self reflection methodology will be adopted. In this study, I will portray about what I have learned during the entire course and will reflect upon how I can use those learning for my professional career. In this study, I will also develop a career action plan to showcase my future personal development. Self Reflection of Academic and Professional Learning I always have high interest on computers since my childhood days. However, at that time I was completely unaware of the architecture of a computer. In addition, I was also unaware of the strong research and development activities that took place prior to the development of computers;

Summary Assignment Example | Topics and Well Written Essays - 750 words - 6

Summary - Assignment Example In every organization, communication should be tailored to serve these four functions effectively. As highlighted, failure of communication to effectively carry out these functions only means that an organization needs to have more focus on developing its communication channels. The chapter also discussed the differences between the formal and the informal communication, highlighting the communication process. The communication process begins from the message to be sent, the encoding process, the choice of the appropriate channel, reception of the message and its decoding by the receiver (Robbins 370). The chapter highlighted how information flows from one level to another in different organizations. In some organizations, downward communication exists which involves the flow of information from the higher levels to the lower ones (373). Usually, information that is passed down the levels concerns the assigning of goals, policies, procedures and instructions from the top to the lower level. Moreover, feedback from higher office is passed down to the employees. In other organizations, upward communication exists which entails the flow of information from employees and other lower levels to the top management. In this case, the lower level staffs usually communicate in a specific manner that will attract the attention of the top management. This kind of communication is effective when employees are seeking to express their grievances or are giving feedback concerning their tasks. The third flow of communication may occur in a literal manner. Lateral communication involves people of the same level who may either be employees or managers. It is critical for the appropriate small group network of communication to be chosen depending on the criteria given priority in an organization. These networks may be chain, wheel or the all channel

Loyality Essay Example | Topics and Well Written Essays - 1000 words

Loyality - Essay Example Most of us often go through life oblivious of what goes on in other states enjoying the bliss of life. We depend on the media to give us a picture of what life is like, despite the fact that in most cases it often fails to depict the real picture. We make so many assumptions without even the least bit of information that can easily help us base our judgments. Racism and economic inequality is a reality that has been in the society for years, despite the fact that most people fail to acknowledge it. All it takes is a simple look around us to finally see the reality of what exists. Most people base their judgments on what they hear and rarely ever do so based on their experience. In her essay, she talks about the â€Å"white trash† she comes across in Mexico. In spite of the fact that she was an American herself, she felt like she was better than them simply because they acted differently than her. She tries to call the reader’s attention to things so inherent that they have become imperceptible to us, such as our assumptions on race. She states â€Å"In the United States, it is very easy for me to forget that the people around me are my people. It is easy, with all our divisions, to think of myself as an outsider in my own country.† (Biss, 93). Although in her country she could easily separate herself from others and act like she was better than others, while in Mexico she finally got to see herself from other people’s perspective. She used to pride herself in the fact that she was better simply because she was a well refined woman from a good background with good education. The US has always been regarded as a land that holds better promises which is why most immigrants are so quick to try and sneak in hoping to find a better life than what they have left behind. To most people’s surprise, life is not any better

Timeline of Historical Events, Movements or Individuals (History of Research Paper

Timeline of Historical Events, Movements or Individuals (History of the USA to 1865) - Research Paper Example it was initiated by the Virginia Company. Thomas Jefferson is included among the list of Presidents of United States of America who played a vital role towards the constitution formation and obtaining the declaration of independence of United States of America. He was born in 1743 and he was an integral part of the American Revolution and overall process. Also he due to his innumerable achievements and contributions is listed among the few who are called the founding fathers of United States of America. He also remained the Secretary of State and further, remained the United States Minister to France. His other contributions in the professional capacity include his standing and duty performance as the Governor of Virginia. He remained the Vice President as well. A decade long war that started in 1753 and lasted till 1764. It is important in the history of American nation on number of accounts. Firstly, it served as the foundation step towards the internal resentment against the English, secondly it was fought in the form of a proxy war between the English and the French who had their influence and presence in the region. Third was the fact that it set the grounds for the later on Seven Years War which was to be fought directly between the Great Britain and France. The warring territories engaged in this battle were Nova Scotia and parts of Virginia in the modern day United States. The final outcome came about in the form of victory towards the English. The first Continental Congress proceedings lasted between September and October of 1774. It was important on number of grounds. The first was the fact that nearly all the states sent over their representatives for the grand gathering with the mere exception of Georgia. The event was held in Philadelphia. It was significant on the account of fact that a platform was made where it was established that this platform would make efforts to overcome the obstacles

IT & Financial Services Essay Example | Topics and Well Written Essays - 2000 words

IT & Financial Services - Essay Example For this, the needs of financial transactions arise on a regular basis. In these days information technology is the biggest invention that contributes to the welfare of humanity. It not only speeds up the mode of everyday life but also makes life easier. â€Å"Time† is the most precious element in today’s life. The value of time is the biggest concern for everyone. Digitalization and introduction of information technology in the field of financial transactions help mankind to a great extent (Mann & Mann, 2011, p.264-320). Initially it needed some specific computer or web based knowledge to pursue such transactions. However, once a person got the access to knowledge of computer and information technology systems, it turned into the most desired mode of transaction. The online banking facility is one such application of information technology which emerged as the best way to transfer money in short time (Stathopoulos, 1995, pp.56-79). People used to save money in banks no t only for getting interest but also for its security. The implementation of information technology in personal financial transactions, however, gave rise to questions on security. The online banking system depends on a username and password to access an account. So it will be very crucial to make all the transactions in a safe and secured way. Different measures are taken to ensure the security of financial transactions. The measures include generation of one-time passwords, alerts for password changes at periodic intervals, provision of net-secure codes in financial transactions (Glaessner et al., 2002, p.145). Financial transaction When a transaction in terms of money is carried out between two people namely the buyer and seller in the market, such transactions are known as financial transaction. As the transaction is done, the financial position of the two parties gets altered. In most of the cases, a financial transaction is done on account of receipt of different items which c an create value in the form of information, goods, and services. In ancient times, there were no concepts of financial transaction. People used barter system in order to exchange goods and services. The traders faced problems in this system as they may not have needed such items or services in a certain swap. Next, valuable metals like gold and silver were introduced to carry out the transactions. With the advent of civilization, the monetary coins and printed flat money were used for the transactions. These are referred as financial transactions. In the 20th century floating currency gradually got replaced by fixed currency. In recent times, the computer networks are used for electronic mode of money transfer which increased the speed of transactions. However, the advanced mode of electronic money transfer has its own complexities as well (Friedland, 2010, p.245). The money which can be exchanged electronically by using computer networks and internet is known as electronic money or e- Money. When the money is transferred from one account to another through computer using the software and applications of information technology, it is referred to as Electronic Fund Transfer (EFT). The other modes of financial transaction include the use of wire transfer, payment card, debit card, direct deposit, online banking electronic benefit transfer, etc. (Friedland, 2002, p.287). Wire transfer- It is also known as credit transfer. Wire transfer involves transfer of money from

Green Street Hooligans Film Review Essay Example | Topics and Well Written Essays - 750 words

Green Street Hooligans Film Review - Essay Example The first setting is the university, Harvard University. This college offers educational services to students. It is portrayed as a respectful environment that encourages students to be morally upright. This would be the reason that made Matt be expelled from the institution. He was found in possession of a classmate’s drugs. He is 'therefore' expelled wrongly. Harvard University portrays the learning institutions as being a decent place that mold characters of various students. This place is strict, and any breaking of rules would lead to expulsion. This was made Matt be expelled wrongly even without proper investigation to determine the source or the owner of the drugs. This act would be an example of a loophole that exists in institutions that have strict rules and regulations. In an effort to run away or avoid his parents, Matt takes flight to London to visit his sister who is married to Steve. This gives the film its second setting. This setting is based in London. Moreov er, the London setting encompasses a wide range of settings. From home, Matt goes to the pub where he drinks with colleagues. He goes on to watch a football match and later finds himself in the streets of a city in London where he is involved in a serious fight. This setting in London would be classified into three, the pubs, the football pitch and the streets where fighting occurs. In London that Matt joins a ‘Crew’ that are gangs which would be unofficial and are associated with various football teams. Matt joins new friends who drink a lot, smoke and use vulgar language. This would be associated with football fans in England in support of their teams (Rhodes). The pub where Matt goes to drink indicates a social place where people gather to drink or have their time just before going for football matches. The pubs within England are portrayed as being harbors of hooligans. It would also be reflected as an immoral place that encompasses chaos and evil company. This make s Matt a different person from what he was during his college time. He would now sing rousing within the streets of London. The other setting is the football pitch where fan gather to support their teams. This portrays a football culture in England where fans support their teams. This reflects a culture that is acceptable and has been practiced in England for a long time. The event itself is legitimate or moral, but the activities associated with it thereafter may be ugly. This is what happened in the case of Matt after the football match ended. The enemy team fans were up in arms against each other. This led to serious fights that involved Matt within friends against the fans of the enemy team in the streets. The football game is portrayed as an activity that aggravates hatred and hostility among team fans. Fans drink before going to the pitch to get psyched up so that they can cheer their teams. At times, cheering would affect the result of the game, and this would lead to shoutin g at each other. The result would be a serious fight as in the case of Matt and friends. Although he was initially afraid of violence, through drinking he soon becomes desensitized to Elite gang (Rhodes). The streets have been portrayed as places where fighting takes place. They are evil places that involve blood shedding. In this context, they would reflect dangerous area associated with hooligans, shouting, vulgar language, and painful experiences. This would be the reason why Shannon, her sister is worried and her husband

Ssocial media Essay Example | Topics and Well Written Essays - 1500 words

Ssocial media - Essay Example Social media refers to any of the many online tools that allow people to share information and learn from others through a communication network in an open process. Social media thus refers to online contents that are created and consumed by regular people for communication. As Singh and Diamond (10) noted, it may be comments a person adds at the end of a website- article or family photograph he uploaded to a photos-sharing site or a video he uploaded to a video-sharing site. From some years ago to now, business communication for most of the business had a huge impact, because social media brought tremendous changes in business and marketing communication. It has not only brought greater opportunities for many businesses, but also posed bigger challenges for many to survive in competing with others. It thus becomes very important for a small startup firm to also realize that it needs to utilize the power of the social media well in order to prosper against the big companies that are already established. The marketing and advertising needs to be very sharp; website interface must be very catchy and most importantly, it must be able to gather a large customer base. For a new business to be set up successfully, marketing communication is an extremely important function since its ultimate plan to reach its customers will be successful only if it can communicate with its people about the business and its goals. When introducing a new brand or the existing brand with new product or service to the market, it needs to be communicated to the general public in order to make them aware about it, to inform or persuade them to buy or to keep on reminding them about the goods or brand (Kitchen 21). This can be done by displaying catchy captions and promotional logos of the brand... The paper describes the social media in competitive business contexts. Almost all Fortune 500 and world’s largest multinational companies have established relatively much stronger stance in social media to use it for marketing communication purposes, and they proclaim that social media helped them a lot. A best example is Wal-Mart because as recent reports and studies revealed, social media played a significant role in Wal-Mart’s success. Large numbers of business organizations and government firms use private as well as public social networks. Turban, Bollojuand and Liang (203) found that almost all Fortune 500 firms keep on encouraging its employees to use an internet social media by creating its own applications and social discussions. It proves that social media helps businesses not only for marketing communication, but also to enhance knowledge and experiences of employees and other people by knowledge share of social media networks and thus to improve overall prod uctivity of its people. Websites like Twitter and Facebook allow companies to form their own forums and groups where they can keep in touch with one another and discuss important matters. Such an exchange of ideas is healthy and keeps employees at their toes. Moreover, since everybody checks their notifications from time to time, companies need not worry about the message not going across. For any new or existing business, consumers are the biggest concern. Almost all the businesses today are required to be consumer-centric.